About me
Responsible storytelling with data
I'm Dr Ana Todorović, founder of Stimulus Analytics. I hold a PhD in cognitive neuroscience, held research posts at the University of Oxford, and spent three years as a Senior Research Scientist at Akrivia Health analysing NHS mental health records. I come with domain knowledge about how humans work: their bodies, their minds, their emotions, and their complex interaction with their surroundings.
I also write about medical communication; one of my essays was selected by The Atlantic among the best non-fiction articles published worldwide in 2016. Before science, I led a youth human rights organisation in the former Yugoslavia, which taught me to listen carefully and build trust across divides.
I am an experienced researcher with an eye for detail, and I care.
Research Services
Study design and analysis on patient records and registries: cohorts, outcomes, risk and inequalities
Measuring what matters to patients, with questionnaires and consensus methods that hold up
Experiments, cognitive tasks and biomarker data, designed and analysed with care
My approach
Applying the right statistical test is only the beginning.
Meaningful conclusions need domain knowledge and a sceptical eye: a data analyst who understands what a robust finding looks like.
I report results in the form you need, whether that's a client report, a peer-reviewed paper or a presentation. I also take on scientific writing, data visualisation and publication support.
Thoughtful data analysis
Across 15+ years of research, I have worked with different kinds of human data: from the brain and body, from behavioural experiments, questionnaires, electronic health records, and public sources. It's tempting to think that once something is measured, it gives us a straightforward answer, but often the most involved bit of analysis is faithfully interpreting the results in a way that speaks to the end user.
Careful visualisation
Results can be fully appreciated only when clearly displayed, which is why I will work with you to showcase your findings in the most meaningful way.
Inquisitive Approach
I will always want to get to know your data as well as possible. I approach every research question as an opportunity to broaden my horizons and to learn something new.
